Goals 2024|2025


2024 | 2025

Vision Goals

Underneath you can find the goals that are the primary focus of Board Biesbroek during their year with Wine Association Dionysus. Do you want to read about the statement of our President, Thomas Biesbroek, click here.


Educational growth

The vision emphasizes enhancing wine knowledge among members by organizing educational activities that cater to different experience levels. There is a desire to facilitate growth not just in general wine knowledge but also for those aiming to achieve advanced expertise through extra activities.

 

Community and unity

Summary: A core focus is maintaining and enhancing the association's family-like atmosphere. This includes encouraging togetherness through social events, such as "borrels," and creating an environment where all members feel welcome and at home.


Sustained growth

The aim is to focus on quality over quantity by providing a solid experience for members while avoiding large fluctuations in membership numbers. The term "sustained growth" is being reconsidered to better reflect the focus on qualitative improvement.


Enhanced partnerships

A key goal is to establish stronger partnerships, such as with Vino & Verder, a local wine bar. This partnership is expected to serve as a hub for events and provide access to a broader network in the wine community.​


Upgraded wine tastings

Efforts are being made to elevate the quality of wine tastings further. This includes implementing a standard format for guest speakers, enhancing member engagement, and ensuring a consistent and educational tasting experience.

Rebranding & Promotion
In our pursuit of rebranding and promotion, our vision goal is to transform our identity into a household name that resonates with trust, quality, and innovation. We aim to craft a compelling narrative that connects with our audience on a personal level, highlighting our values and the unique benefits of our offerings.


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